Domain zone

Register a .site domain

Plain and self-explanatory: a .site address is simply a website. It suits projects that need a clear name more than a particular industry label.

About .site

Introduced among the new generic zones in 2015, .site carries no subject of its own; the word is the same in many languages and simply names what the address leads to.

Typical users are small businesses that need a one-page business card site, freelancers building a homepage, event organisers, agencies creating landing pages for campaigns, and website builders' customers who want a short custom name. In Russian, Azerbaijani and several other languages “sayt” or “сайт” is how people say “website”, so the ending feels familiar.

Since the ending is generic, the name in front of it should be specific. A company name, a person's name or a short description of the service — “dentist-baku.site”, for example — makes the address useful on its own. Avoid combining it with words like “web” or “page”, which only repeat the ending.

Good for

Business card sites

A small firm can publish its services, prices page and contacts at a short address that is easy to print.

Campaign landing pages

Agencies and marketers can register a separate .site for each campaign and keep the main domain untouched.

Personal homepages

A name-based .site gives you a neutral address for links, projects and contact details.

Registering a .site domain

  • Registration is unrestricted — any person or organisation can hold a .site domain.
  • The name before the dot may use letters, digits and hyphens; it cannot start or end with a hyphen.

With every domain at Rivervo

  • DNS management in the Rivervo panel
  • WHOIS privacy free where the zone allows it
  • Point it at Rivervo hosting or any other server
  • Renewal reminders before it expires

Questions about .site

Yes. Search engines treat it like any other generic zone. Rankings depend on the content, speed and links of the site, not on the ending.
It can be if the name you want is taken elsewhere and a neutral ending suits you. Many businesses also use it for secondary projects, test sites or landing pages.
Yes. If you change domains, set up permanent (301) redirects from the old addresses to the new ones so search engines and visitors follow you, and keep the .site registered for a while.