Register a .store domain
A .store address makes the purpose obvious before the page even loads: this is where you buy. It works for online shops and for brick-and-mortar stores alike.
About .store
.store is a generic top-level domain that opened to the public in 2016. It belongs to the wave of new subject-specific zones, and its theme is retail: the ending tells visitors that the site sells products.
It is used by independent online shops, direct-to-consumer brands that want a separate address for their shop, makers selling handmade goods, and local stores that need a simple site with opening hours and a catalogue. Some established brands use a .store for merchandise while keeping their main domain for news and content.
Because the ending already says “shop”, there is no need to repeat it in the name. Your brand on its own — or the brand plus a product category such as “tea” or “bikes” — gives short addresses like “brand.store” that read as a complete sentence.
Good for
Independent online shops
A new shop can get a short brand name without adding “shop” or “buy” to it, as you often have to in older zones.
A brand's merchandise store
Bands, podcasts, sports clubs and media brands can run their merch shop on yourbrand.store next to the main site.
Physical stores
A local shop can publish its address, opening hours and product range under an ending customers instantly understand.
Registering a .store domain
- Anyone may register a .store domain; you do not need to run a registered business.
- There are no content checks, though the ending will lead visitors to expect a shop.
- Name rules match other generic zones: letters, digits and hyphens, not starting or ending with a hyphen.
With every domain at Rivervo
- DNS management in the Rivervo panel
- WHOIS privacy free where the zone allows it
- Point it at Rivervo hosting or any other server
- Renewal reminders before it expires